Full-Funnel Ownership
Paid media, SEO, email, and web should not operate in silos. I build strategies that connect channels into one cohesive customer journey.
Digital Marketing Manager | Marketing Operations | Growth Strategy
Levi B. Megnin
Growth, performance, and full-funnel digital strategy.
I build and scale marketing systems that drive measurable growth across paid media, SEO, lifecycle marketing, email, and web. My work connects strategy, analytics, creative, and execution to improve performance across the full customer journey.
About
Strategy meets execution.
I am a digital marketing leader with 7+ years of experience driving growth through integrated, multi-channel strategies across paid media, SEO, CRM, email, and web.
- I build scalable systems that connect acquisition, conversion, and retention.
- I translate performance data into clear recommendations that support business growth.
- I partner across creative, product, analytics, and leadership teams to execute effectively.
- I focus on measurable outcomes, continuous testing, and long-term marketing efficiency.
What I Bring
- Full-funnel campaign strategy across awareness, conversion, and retention
- Cross-channel execution across paid media, SEO, email, and web
- Performance optimization through analytics, experimentation, and A/B testing
- Cross-functional leadership across creative, product, and analytics teams
- Project and workflow management to keep teams aligned and moving
- Data-driven decision making grounded in reporting and business impact
How I Think
Marketing is not a channel problem. It is a systems problem.
Data Drives Direction
Strong decisions come from analytics, conversion data, and testing. I use performance insights to prioritize what moves the needle fastest.
Optimization Is Ongoing
Growth happens through iteration. I approach campaigns as living systems that improve through disciplined experimentation.
Build for Scale
Short-term wins matter, but long-term impact comes from repeatable processes, cleaner workflows, and systems teams can sustain. I incorporate AI-assisted workflows to accelerate research, content development, and optimization while maintaining strategic quality and brand consistency.
Core Skills & Tools
The toolkit behind the results.
Performance & Analytics
Paid Media Strategy
CRM & Lifecycle
SEO & Content Strategy
Leadership & Operations
Creative Tools
Highlighted Projects
Work that moved the needle.
Paid Search Growth Strategy
High-Yield Financial Product
Owned and scaled a high-intent paid search strategy in a competitive financial market to drive fast deposit growth with strong acquisition efficiency. Managed paid media budgets across search and display, optimizing spend to improve acquisition efficiency and drive measurable ROI.
$250KDeposits in 60 days
6.8%CTR
$42CPA
- Developed full-funnel strategy focused on high-intent search behavior
- Structured campaigns by keyword intent and product category
- Built and tested responsive search ads
- Optimized bids, targeting, search terms, and conversion efficiency
Retargeting Campaign
Member Engagement & Product Adoption
Designed a behavior-based retargeting funnel to improve product engagement and encourage action among newly onboarded members.
1.2MImpressions
0.85%CTR
+18%HELOC inquiries
- Built segmented audiences based on behavior and lifecycle signals
- Created tailored dynamic creative for different audience stages
- Implemented frequency capping and optimized delivery strategy
- Improved lifecycle engagement and product inquiry volume
SEO & Organic Growth Strategy
Financial Product Visibility
Owned SEO strategy and organic growth performance to improve organic visibility, search rankings, and long-term acquisition for key financial product categories.
+32%Organic traffic
Top 3Keyword rankings
90 daysGrowth window
- Led keyword research and competitive analysis
- Optimized metadata, internal linking, and site structure
- Implemented schema markup and technical SEO improvements
- Aligned content direction with search intent and user experience
- Leveraged PIM system to improve product data structure, enhance SEO performance, and ensure consistency across search and on-site experiences
- Leveraged AI tools to support content optimization and improve speed of iteration across campaigns
Lifecycle Marketing & Email Automation
Customer Journey Optimization
Owned and built automated lifecycle email flows to improve customer engagement, support conversion, and increase product inquiries.
42%Open rate
12%CTR
+15%Product inquiries
- Built segmented, behavior-based workflow automation
- Tested subject lines, content blocks, and CTAs
- Optimized flows based on engagement and performance data
- Improved lifecycle engagement and retention performance
Additional Impact
More than campaigns. Built around business outcomes.
Integrated Multi-Channel Growth Strategy
Improved acquisition, engagement, and retention through coordinated execution across SEO, SEM, email, and web.
- 22% increase in organic traffic
- 18% increase in paid conversion rates
- 10% improvement in customer retention
Measurement and Optimization Mindset
Built reporting structures and optimization workflows that made performance trends easier to identify and act on quickly.
- Improved visibility into channel performance
- Created more actionable stakeholder reporting
- Supported faster iteration across campaigns
Marketing Operations & Systems
Built on structured data, scalable systems, and efficient execution.
Marketing Operations
- Designed and improved marketing workflows across paid media, SEO, and lifecycle campaigns
- Built reporting structures and dashboards to improve visibility into performance
- Implemented tracking and tagging strategies for accurate attribution
- Streamlined campaign execution processes to reduce inefficiencies and improve speed to launch
- Partnered with product, analytics, and engineering teams to align systems and data
- Used AI tools to support content production, workflow efficiency, and faster campaign iteration
Product Information Management (PIM)
- Managed and optimized product data within a Product Information Management (PIM) system
- Ensured consistency across SEO, paid media, and on-site product experiences
- Improved product data accuracy to support better campaign performance and user experience
- Enabled scalable marketing execution through structured and standardized product data
- Collaborated with product and technical teams to maintain data integrity across platforms
Leadership & Collaboration
Building teams and systems that deliver.
Leadership Impact
- Managed and mentored team members on campaign execution and optimization
- Led cross-functional collaboration across marketing, product, creative, and analytics
- Improved workflows to reduce launch timelines and increase campaign efficiency
- Presented strategic recommendations and performance insights to stakeholders
- Owned end-to-end campaign execution including planning, timelines, stakeholder alignment, and delivery across multiple concurrent initiatives
Core Strengths
- Strong communicator who can translate data into clear action
- Comfortable balancing strategy, execution, and reporting
- Focused on building repeatable, scalable marketing systems
- Experienced in aligning teams around measurable growth goals
Certifications
Validated expertise.
- Google Ads Search Certification
- Google Analytics 4 Certification
- HubSpot Email Marketing Certification
- Moz SEO & Keyword Research Certification
Impact Snapshot
Results that matter.
- $250K revenue generated in 60 days via paid search
- 32% organic traffic growth in 3 months through SEO
- 18% paid conversion rate improvement
- 42% email open rate through automation
- 22% CPA reduction through data-driven targeting